Congrats @robwalling for ‘shipping’ – I’ve started reading it, it’s GREAT stuff!

– Peldi

A great read, and I think you nailed exactly the right balance between big picture strategy and very specific and actionable tasks or resources.

– Mark Roseman

Started reading @robwalling’s book tonight. Got about 25 pages in, and I can already tell I’m going to like it.

– Joel Ross

Who Should Read this Book?

Any software, web or mobile developer seeking to launch a startup with no outside funding. Whether you're a solo founder or a four-person team, this book walks through how to find a product idea, how to test the market before writing a line of code, how to find the optimal price for your product, how to find and use virtual assistants, how to structure the ideal startup launch, and much more...

Why is this Book Relevant?

Start Small, Stay Small focuses on practical, step-by-step instructions used by hundreds of developers on the road to launching their startups. Whether you have a product idea or are still looking, this book takes you through the process of finding an idea, testing it, converting visitors to buyers, and attaining profitability as quickly as possible.

Who the Heck is Rob Walling?

I'm a serial entrepreneur with more than a dozen products under my belt. A few of my successful applications include an email marketing app for startups and software companies, a popular SEO keyword tool, and the leading ASP.NET invoicing software on the market. I've been fortunate to be mentioned in Investor's Business Daily, the D.C. Examiner and, and many others. I blog to 20,000 web entrepreneurs each month and co-host a highly rated podcast called Startups for the Rest of Us.

…an awesome combination of big-picture ideas with tools and tactics to make it happen.

– Harry Hollander
Moraware Software

Every software entrepreneur can pull an idea out of here.

– Patrick McKenzie

I’ve read every book you can find about launching a startup, and this is by far the most valuable.

– Ruben Gamez